IDENTIFY YOUR NICHE MARKET & MAKE MONEY!

The Business Development Agency > Entrepreneurs > IDENTIFY YOUR NICHE MARKET & MAKE MONEY!

So I want to talk about finding your niche market! What on earth is this you ask? Well, this is otherwise known as a sub-set market on which your product or service is FOCUSED.

One of the errors SME (Small and Medium Enterprises) owners tend to make is trying to shape their products to fit almost EVERYONE. The truth is however, if you’re in the food business for instance, in as much as everyone may want to eat, and considering that food is a need for all humans, further narrowing down the KIND of individual you’re looking to feed will work at your advantage.

I’ve had conversations with small business owners saying they don’t want to limit themselves by only targeting one small group, but in actual fact trying to be all things for all markets is an even greater limitation & risk.

The very first step is to understand that there are two basic markets you can sell to, one is the consumer and the other is business. Now these are quite straight forward in that if you’re selling burgers, then you target consumers, but if you sell large fast food kitchen equipment, then you’re looking to target restaurants which are the businesses. It then also happens in some cases such as when one is a beef supplier or cattle farmer, you may market to both businesses and consumers, but you would still need to be focused enough to know your NICHE and therefore put systems in place for effectively delivering the product to them, such as large quantities of beef at a given time if your niche are butcheries.

Let me make a simple example Playtown (Kiddies restaurant), their main focus or Niche are families, so you can safely bet that you most likely won’t find, anytime soon, a guy on one knee popping (with a loud voice) the big question to his lady over a plate of juicy chicken pops and the ‘romantic’ background sound of screaming kids who are out with their families. The advantage of their focus on families as their niche is that they can further create an environment in their restaurants that suite such a market, big comfortable chairs, play area & free balloons to keep the young ones occupied, all are easily strategized when the target is CLEAR.

Another example would be, Total Sports & Foschini are both retail clothing shops; however Foschini targets your middle class, fashion conscious individual whilst Total Sports simply targets active individuals (perhaps those that are regulars at the gym) and athletes. They however market their brand as the ‘it’ clothing line for all health conscious and active people. If you look at their adverts, they almost all the time have this extremely well chiselled six pack (stomach) of either a male or female selling the idea of sports or an active lifestyle. Now, though this is the target for Total Sports, we also see ordinary (some unfit) individuals with no interests in partaking in sports whatsoever (aside to perhaps watching it) buy the products. This is no train smash, consumers outside your target can be drawn in any direction they choose, but it’s imperative that you as a brand keep your focus on the niche market also, when you look closely to every advert whether on print or television that Total Sports runs, you will always see clearly who it is they’re looking to interest. (pay more attention to ad campaigns – There’s a lot of psychology there).

One of the 2 great advantages from my experience in having a niche is definitely the high quality and focused marketing that would result from knowing exactly whose attention it is you’re trying to get. If you’re a web designing company for instance, marketing online would be your best bet as opposed to handing out flyers at a shopping mall. Why? Because individuals looking to have an online presence are most likely to go ONLINE to search for this. This not only gives you better results in terms of your marketing efforts but it also saves you money because you know EXACTLY who it is you’re looking for, where this kind of consumer would be, and when. (Contact The Business Development Agency team for such business advisory services focused on this)

So, if you already have a business even if it’s a graphic design company, though graphic design services may be required by big corporate, independent musicians, start-ups and so forth, all these may have different needs above just the graphic work and so identifying your niche will allow you to structure rates most appealing to them that you target, as well as help you identify and add augmented services for added value.

From this point, your marketing campaigns would be much easier and clearer, meaning more potential for growth of the company. ALL THE BEST!

Article by Pearl Maphumulo

111 Comments

  1. If you want to use the photo it would also be good to check with the artist beforehand in case it is subject to copyright. Best wishes. Aaren Reggis Sela

  2. Hello. This article was really motivating, particularly because I was browsing for thoughts on this matter last couple of days. Tiertza Raymund Robbie

  3. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  4. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  5. Asking questions are genuinely good thing if you are not understanding something totally, but this paragraph offers good understanding yet. Aubrey Loy Wilda

  6. Fine way of describing, and nice post to take information about my presentation subject, which i am going to convey in school. Jobina Kermie Parks

  7. Currently it appears like Expression Engine
    is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you’re using on your blog?

    Take a look at my website Mikko

  8. hello there and thanks in your info – I’ve definitely picked up something new from right here. I did however expertise some technical points using this site, since I skilled to reload the web site many occasions previous to I may get it to load correctly. I were wondering in case your web hosting is OK? Not that I am complaining, however slow loading circumstances occasions will often affect your placement in google and can harm your high-quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my email and could glance out for much more of your respective exciting content. Ensure that you update this once more soon.. Ethyl Schaap

    https://www.filmwatch.net/

  9. Hello There. I discovered your blog the use of msn. This is an extremely
    neatly written article. I will be sure to bookmark it and come back to learn extra of your
    helpful information. Thanks for the post. I’ll certainly comeback.

    My page :: cks.co.id

  10. Do you want to hit the jackpot in your SEO efforts? this online marketing offer is for you. I offer you the most advance and safe link building method thrive to your site top SERPS and traffic to your Website or Video.

    http://lasip.net/

  11. People with high intuition are not liked very much, they are secretly admired, but most of the time they are not loved because they do not come to their job, they are also distant to those around them because they know the facts, life for these people is extra difficult and tiring.People with high intuition are not liked very much, they are secretly admired, but most of the time they are not loved because they do not come to their job, they are also distant to those around them because they know the facts, life for these people is extra difficult and tiring.

    http://www.adanademirsporkulubu.com

  12. Benzersiz bir şekilde bakımlı olarak çok özel bir şehvet hissi sunacak mükemmel bir stille seksiyim. Özel, çok özel ve harika deneyimler sunan mükemmel bayanlardan biriyim. 21 yaşındayım, 172 cm boyunda, 63 kg, size eşsiz bir memnuniyet verecek, tam bir zevk duygusu için benimle takılacağınızı söyleyebilirim. escort Ben seçkin eskortlardan biriyim, çok özel ve harika görünümlü kadın, her yönünü tatmin etmek için özgürce takıldığımı fark edecek saatlerimi benimle deneyimlemek eşsiz olacak.

    http://www.karsiyakamail.com/

  13. Thanks for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more clear from this post. I am very glad to see such excellent info being shared freely out there. Allyn Ebenezer Hinze

  14. Hello there! I simply would love to offer a significant thumbs up for the great info you have here on this blog post. I will certainly be coming back to your blog for more quickly. Libbey Davey Etz

  15. Maybe? My natural instinct was to think he would have been a good teacher, but I guess that was incorrect. If you have mastered something with minimal effort, I guess I could see losing patience with those who cannot seem to grasp it quite so quickly. Lucinda Malachi Danielle

  16. It is not my first time to visit this website, i am browsing this website dailly and get fastidious data from
    here daily.

    my web page: google

  17. We’re a gaggle of volunteers and starting a new scheme in our community.
    Your web site provided us with useful information to work on. You’ve done an impressive activity and our whole
    community might be thankful to you.

    Also visit my webpage – google

  18. Hello there! Would you mind if I share your blog with my
    facebook group? There’s a lot of people that I think would really appreciate your content.
    Please let me know. Thank you

    my page; buffalo junkyard

  19. Wow, superb blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is fantastic,
    let alone the content!

    Feel free to visit my blog post :: My Hero College Comforter set (Winifred)

  20. Attractive section of content. I just stumbled upon your weblog and in accession capital to say that I acquire actually loved account your blog posts.
    Any way I’ll be subscribing in your feeds and even I fulfillment you get entry
    to consistently rapidly.

    Also visit my page :: hurda alım satım

  21. Howdy! I know this is somewhat off topic but I was wondering which blog
    platform are you using for this website? I’m getting fed up of WordPress because I’ve had
    issues with hackers and I’m looking at alternatives for another platform.
    I would be fantastic if you could point me in the direction of a good platform.

    Here is my blog post … riverwalk philly

  22. Thanks , I’ve recently been looking for information approximately this subject
    for a long time and yours is the best I’ve came upon till
    now. But, what about the bottom line? Are you sure concerning the source?

    Here is my web page: philadelphia luxury apartments

  23. I am really impressed with your writing skills and also with the
    layout on your weblog. Is this a paid theme or did you customize
    it yourself? Anyway keep up the excellent quality writing, it is rare
    to see a great blog like this one nowadays.

    Feel free to visit my web page – CBD for dogs

  24. It’s actually a cool and helpful piece of information.
    I am satisfied that you simply shared this useful info with
    us. Please keep us informed like this. Thank you for sharing.

    My web site … anxiety

  25. Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying
    to get started and create my own. Do you need any coding expertise
    to make your own blog? Any help would be greatly appreciated!

    Feel free to visit my web site :: Ayurvedic Massage in Sharjah

  26. Hello are using WordPress for your site platform? I’m
    new to the blog world but I’m trying to get started
    and set up my own. Do you need any coding knowledge to make your own blog?
    Any help would be really appreciated!

    Also visit my webpage: 롤대리, Sherlene,

  27. Bạn có biết chi tiết giống mèo hiện tại chưa. Mèo là vật nuôi được nhiều người ưa chuộng nhất hiện nay. Thế nhưng bạncòn chưa có đủ học tập để phân biệt các giống mèo. Việc lựa chọn một chú mèo về làm thú nuôi không đơn thuần chỉ là mua và bán nếu bạn không biết tính cách và lối sống của chúng thì chắc chắn rằng chúng sẽ bị bệnh ngay lập tức.

    https://telemail.jp/_pcsite/?des=015660&gsn=0156603&url=twitter.com/i/events/1246275484909887494

  28. Thanks for your marvelous posting! I truly enjoyed reading it, you may be a great author.I will ensure that I bookmark
    your blog and definitely will come back from now on. I want to encourage you continue your great writing, have a nice afternoon!

    Here is my page water wave human hair

  29. Unquestionably believe that which you stated. Your favorite reason seemed to
    be on the net the simplest thing to be aware of.
    I say to you, I definitely get irked while people consider worries that they just do not know about.

    You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take
    a signal. Will likely be back to get more. Thanks

    My web page … water wave human hair (lukastmmm191.image-perth.org)

  30. Hi friends, how is the whole thing, and what you would like to say on the topic of this piece of
    writing, in my view its really remarkable in support of me.

    Here is my blog post: hire magician (Jina)

  31. It is perfect time to make some plans for the future and it is
    time to be happy. I’ve read this post and if I could I want
    to suggest you few interesting things or tips. Perhaps you could write
    next articles referring to this article. I wish to read more things about it!

    Look at my web-site; buy bluetooth mouse

  32. For the reason that the admin of this web page is working, no hesitation very soon it will be famous, due to its feature contents.

    Feel free to surf to my web blog :: Mechanics clydebank

  33. I all the time used to read post in news papers but now as I am
    a user of web thus from now I am using net for articles or reviews,
    thanks to web.

    Feel free to surf to my page … Mechanics Dumbarton (Maryanne)

  34. I am not sure where you’re getting your information, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for excellent information I was looking for this info for my mission.

    Also visit my page :: psicologo barato fuenlabrada

  35. Superb site you have here but I was curious if you knew of any forums
    that cover the same topics discussed here? I’d really like
    to be a part of community where I can get responses from other knowledgeable individuals
    that share the same interest. If you have any suggestions, please let me
    know. Cheers!

    My page; เรียนต่อ

  36. Hello! I’ve been reading your blog for a long time now and
    finally got the bravery to go ahead and give you a shout out from
    New Caney Texas! Just wanted to say keep up the fantastic job!

    Here is my blog – road test schedule

  37. Howdy! This article couldn’t be written much better! Going through this post
    reminds me of my previous roommate! He constantly kept preaching about
    this. I most certainly will forward this post to him.
    Fairly certain he will have a very good read. Thanks for sharing!

    my site :: 카지노사이트

  38. Hey there, You’ve done a great job. I will definitely digg it and personally suggest to my friends.
    I am sure they will be benefited from this site.

    Have a look at my web site; 엠카지노

  39. I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over that you wish be delivering the following.
    unwell unquestionably come more formerly again as exactly the
    same nearly a lot often inside case you shield this hike.

    Review my webpage … road test dmv

  40. Hi there I am so glad I found your blog, I really found you by error, while I was
    searching on Bing for something else, Anyways I am here now and would
    just like to say cheers for a remarkable post and a all round
    enjoyable blog (I also love the theme/design), I don’t have
    time to read through it all at the minute but I have saved it and also added
    your RSS feeds, so when I have time I will be back to read more,
    Please do keep up the great job.

    My homepage Adding 3 digit numbers with regrouping worksheets

  41. Attractive section of content. I simply stumbled upon your website
    and in accession capital to claim that I acquire in fact loved account your weblog posts.
    Any way I will be subscribing on your augment
    or even I fulfillment you get right of entry to constantly quickly.

    My blog post; Multiplication timed tests online

  42. Wow that was unusual. I just wrote an very long comment
    but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say excellent blog!

    Here is my site: free robux

  43. It’s appropriate time to make a few plans for the long run and it’s time to be happy.
    I have learn this publish and if I may just I want to recommend you few attention-grabbing issues or suggestions.
    Perhaps you can write subsequent articles referring to this article.
    I desire to read even more issues about it!

    Here is my site; สาขาภาษาอังกฤษธุรกิจ มมส (Nellie)

  44. Hello this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
    I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

    Feel free to surf to my page; Running Meme

  45. A fascinating discussion is definitely worth comment. There’s no doubt that that
    you ought to write more about this topic, it might not
    be a taboo matter but typically people do not speak about these topics.
    To the next! Kind regards!!

    Here is my blog post … Ecommerce Websites in Kuwait (andrezjsuw.bloginder.com)

  46. you are in point of fact a excellent webmaster. The
    website loading speed is incredible. It kind of feels that you’re doing any unique
    trick. In addition, The contents are masterpiece. you have performed a magnificent activity on this matter!

    My web-site; seafood in kuwait; therubik.in,

Leave a Comment

Get In Touch

Latest Posts